Just north of the city center, Töölö was built in the 1920s in response to Helsinki’s explosive population growth and the result of the first-ever urban planning competition in Finland. Architect Gustaf Nyström’s winning design (which was later revised) established Nordic classicism, with wide main thoroughfares and imposing public buildings, as the prevailing style. Historically an upscale area, Töölö has been experiencing a renaissance of late with the opening of new cafés, restaurants, bookstores, galleries and fashionable shops.