Part of the revitalization of the city of Santa Marta is this new addition to its cultural offerings. The Tayrona Gold Museum (Museo del Oro Tairona), named after the Tayrona culture, which dates back to at least 100 C.E., has a fascinating collection of pre-Columbian gold jewelry and other artifacts, as well as displays about the region’s history. A centerpiece of Parque Simón Bolívar, the museum is located in the restored 16th-century former Customs House (Casa de la Aduana), one of the earliest buildings in Santa Marta and an important artifact in itself.