Tucked away on a bend in the road on the northern part of Collins Avenue, the Soho Beach House feels surprisingly removed from the Miami Beach bustle. Once inside, however, especially on a weekend, it’s evident that the hotel is hardly a secret. Weekend brunches bring throngs of hungry locals, who rave about the charcuterie and cheese spreads. Lots of common areas—two pools (one is adults-only) and several open-air eating spaces—contribute to a constant social hum, as does a packed events and activities schedule. The hotel’s members-only club, allowing access to a private library and dining room, among other things, adds an air of exclusivity that makes Soho Beach House even more popular. The hotel makes liberal use of rough wood walls and a furnishing aesthetic that draws on a “little bit of everything” approach, with mismatched furniture and decor. For the most part the rooms have a rustic, homey feel in keeping with the hotel’s overall vibe, but numerous amenities—including classy home-style minibars—help justify the price.
