Why we love it: A design-forward property that captures the Detroit zeitgeist
The Highlights:
- Spacious rooms stocked with Shinola products for sale
- A lobby lounge that attracts a who’s who of downtown
- Thoughtful design from local partners
The Review:
From Detroit-based companies Shinola and Bedrock comes this boutique stay in downtown’s burgeoning shopping district. By combining Shinola’s signature craftsmanship with Bedrock’s knack for urban revitalization, the two companies have created a hub for a rapidly changing city, with the lobby lounge serving as a de facto clubhouse for Detroit’s cool kids. Both in the lobby and throughout the hotel, guests will find a pleasingly eclectic art collection (be sure to check out the Nick Cave piece and the wall panels by Detroit artist Margo Wolowiec), curated by local gallery Library Street Collective. Also not to be missed are Southern Italian restaurant San Morello and the speakeasy-style Evening Bar, both run by chef Andrew Carmellini of New York’s NoHo Hospitality Group. An outdoor beer hall and fried chicken spot are forthcoming this spring.
The Shinola marries two historic buildings—the former T.B. Rayl & Co. department and Singer sewing-machine stores—with three new annexes. Since the 129 rooms span all five buildings, guests can expect 50 unique layouts, all designed in a residential style by Gachot Studios. Camel, grey, blush, and deep green tones complement oil-rubbed bronze, soft leather, plush mohair, and American white oak—a palette inspired by London social clubs. (In the hallways, cream walls are accented with “Shinola blue,” a signature color that was developed from a lone paint chip unearthed in the Singer building.) The furniture, wall coverings, and accessories are custom-designed and primarily manufactured in the U.S.; the wallpaper mimics marble found in the basement of the Rayl building; and the bathroom fixtures take cues from the caseback details of Shinola watches. Stocked with some of Shinola’s most iconic products (the Power Supply Extension Cord, shoe polish and leather care, Runwell turntables in the suites), rooms also feature items made specifically for the hotel, from bedside clocks and cashmere blankets to leather throw pillows and bath amenities inspired by Rayl’s. Raid the minibar for local staples like Great Lakes Chips and Vernors Ginger Ale or cozy up in a bathrobe embroidered with “Detroit.”
