I must have missed PROSPECT on my last visit to Park City, when truth be told, Main Street felt a bit generic, ‘ski-town anywhere’ to me. I’m not a big shopper, but I love seeing well executed, new ideas in retail, that stay true to their environment. PROSPECT, with its contemporary urban mountain town feel scores on all fronts. It’s a vivid commune of retail, barber, and coffee bar. Who would’ve thunk, but it works and helps re-energize Main Street. And best of all, it clearly aligns itself with brands that share a serious environmental vision. Sister store Park City Mercantile is just a few doors away.