“Fewer, better things” is this fashion brand’s motto, and you will be tempted to toss out everything in your closet once you run your fingers over Cuyana’s silk striped tees, poplin button-downs, leather bags, and simple cashmere crewneck sweaters. These luxury basics are all crafted by artisans around the globe and are timeless in design—Cuyana truly intends for its pieces to last a lifetime. Its retail space may be located in the heart of bustling Union Square, but its second-floor location, accessed via elevator, is easy to miss. Once upstairs, customers get a glimpse of what a life with less could look like—the space was designed by Lauren Nelson Design to look more like a stylish live-work loft than a store, with Eames chairs and floating wood shelves sparsely styled with impeccable objects. A few choice items hang on each clothing rack—a literal representation of the brand’s “lean closet” philosophy. Cuyana will even help customers get started: With each purchase there is the option to receive a reusable bag to fill with items “that aren’t helping you live your most beautiful life.” Drop it in the mail with the included prepaid shipping label and your items will be donated to women in need through the nonprofit organization H.E.A.R.T.
