Located an hour’s drive from Negril on the southwestern coast, Bluefields Bay is a popular beach. It’s crescent-shaped and rocky on the left hand side, but sandy on the right, and the water is an iridescent turquoise. You’ll find more local families than tourists here, as it’s a convenient pit stop on the road between the west and the south to cool off on a hot afternoon. The beach has a handful of food vendors but not much else, and that’s also what makes it special.