Few Alpine resorts satisfy shopaholics like glitzy Zermatt. Located at the base of the towering Matterhorn, the Swiss town boasts everything from top-notch jewelry stores to boutiques filled with world-class watches. For some of the best shopping, head to the bustling Bahnhofstrasse, where you’ll find stores with the finest outdoor gear for skiers, snowboarders, and climbers, as well as bakeries and chocolate shops hawking freshly made Swiss desserts.
On this lively promenade at the city’s center, fashionable boutiques like Cartier, Diesel, Audermars Piguet, and Longchamp sit side-by-side with legendary chocolatiers (Teuscher) and top eateries such as the restaurant in the Hotel Baur Au Lac. (The hotel, which is widely regarded as among the finest in Europe, boasts one of the most exquisite lakeside views anywhere.) This is also where SWISS has its City Ticket Office, at the Paradeplatz, if you want to plan your next trip back to Switzerland before you leave.
