Amass Hotel may be located in the heart of one of Seoul’s most traditional neighborhoods, but its interiors are modern and industrial. Black-and-white rooms are compact yet comfortable (think heated floors); opt for a quad room for double the space and a private terrace with a covered long table and benches. The rooftop bar offers views of N Seoul Tower and the city’s skyline, and a downstairs café provides a convenient breakfast option, with many others within walking distance. The nearby Bukchon Hanok Village and Insadong-gil street are shopping hubs for souvenirs, folk art, and handicrafts, and the Changdeokgung Palace is across the street (best to buy tickets in the morning and return later for the tours). The hotel offers free bicycle rentals but is also very subway accessible.
