Storytelling in Motion: Choosing the Right Channels to Amplify Your Message

Using the right channels can transform brand messages into engaging narratives that inspire travelers. We explored how to choose the right content platforms—like podcasts, video distribution, or social media—to tell your story authentically and effectively, while emphasizing the importance of owned content.

Check out some of the takeaways below:

Social and Video

• Social strategies aren’t one-size fits all
• Quality matters above all else.
• Spend (ample!) time studying the platforms you want to master.
• Always ask yourself: Would I personally engage, share, or care?

Audio

• Create a listener profile
• Prioritize high-quality audio
• Focus on key metrics and stay flexible
• Involve your audience
• Use AI thoughtfully